Resume
Work
Experience
3/2020–10/2025
Promotion
Point32Health: Harvard Pilgrim Health Care and Tufts Health Plan
Senior Manager, Creative Services & Operations
Commercial Marketing
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Built and lead the operational structure that drove a high-performing team to deliver a large volume of on-time, on-brand marketing materials to support the diverse community of brokers, employers and members served.
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Effectively managed creative services and marketing operational resources and budget from planning and prioritization to development, execution and delivery.
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Developed and maintained positive, collaborative, relationships with internal clients and vendor partners.
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Manager, Creative Services & Operations
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Brought on board in a new role tasked with creating scalable processes and workflow for Commercial Marketing creative services. Rolled out successful initiative by defining roles and responsibilities of creative services and operations functions, building action plans, redesigning existing project management platform, and training internal clients on the value of a streamlined, in-house agency approach to a high volume, fast-paced environment.
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Began tracking data and metrics to prove need for building team to match growing workload.
9/2019–03/2020
Evenflo, Inc.
Creative Project Manager
Marketing
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Managed multi-component, complex projects through all phases of implementation - established project teams, timelines, tasks, etc.; Proactively set expectations, communicated project status, and assisted internal clients; Collaborated with external vendors and agencies.
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Challenged with identifying inefficiencies and recommending processes to streamline production work, conducted a multi-vendor review and proposed a digital project management tool. Ushered quick-turn approval, secured budget, and successfully rolled out tool with creative team and internal business partners.
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Responsible for reviewing, scoping, assigning, and scheduling project requests (digital, video & print) and moving them through the various stages of production.
Contract
9/2016–9/2019
Go Blue!
University of Michigan
Educational Programs Project Manager, Fast Forward Medical Innovation (FFMI)
Office of Research
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As part of a nationally recognized leading biomedical innovation group, planned and managed projects to support new learning initiatives for Fast Forward Medical Innovation’s Commercialization Education programming through online and in-person educational experiences.
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Lead effort to expand and promote FFMI PACE (Program Accelerating Commercialization Education) to nation-wide learner pool by conducting “train-the-trainer” events through the Clinical & Translation Science Awardee network.
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Planned, scheduled, and promoted a variety of educational events ranging from 1-hour lunch & learn lectures with guest speakers, to 4-week and 12-week course programming, including both live events and webinars.
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Managed branding and messaging consistency and coordinated promotion and enrollment, produced videos, and published digital and printed content.
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Proud to have served on the Patient Family Advisory Committee for the University of Michigan Rogel Cancer Center.​
9/2016–9/2019
Promotion
Wolverine Worldwide // Stride Rite Children's Group
Creative Services Manager, Traffic & Production
Marketing​
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Within a busy in-house creative group, managed Creative Operations team and oversaw traffic, print production, and photography production (product, lifestyle and video) for Stride Rite marketing to deliver campaign creative on time and on budget.
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Worked closely with Brand Marketing team and Creative Director to manage projects for season-ahead campaign concepts and sell-in marketing materials including producing lifestyle photo and video shoots.
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Managed relationships and cultivated roster of freelance talent including copywriters, art directors, photographers, videographers, and digital technicians.
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Special projects included:
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Successful proposal to leadership team to create an in-house photo studio, which resulted in cost savings, centralized digital image library, opportunity for on-site art direction, and close collaboration with Product team for sample review
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Recognizing an area in need of process-improvement, established an internal process for license submissions and became Creative Operations point of contact for Licensed Partner relationships including BBC, Hasbro, Disney, Marvel & Sanrio.
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Traffic Specialist, Creative Services
Marketing​
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Brought on board in new Creative Services Traffic position, successfully created and rolled out new process
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creating a structure around digital asset management and project workflow.
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• Wrote a successful proposal to leadership team, conducted a multi-vendor bid, legal review, and ground-up
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implementation of digital work management tool (WorkFront) to add visibility, accountability, and a
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centralized location for all marketing projects.
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• Managed creative services print and digital projects ranging from a full site refresh to in-store signage, and
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everything in between, inclusive of assigning creative team, managing photo assets, and staying on schedule
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from kick-off to event date. Accountable for tracking the status and workflow of (on average) 150 projects at a
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time.
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• Acted as a partner and Creative Services liaison to full marketing organization in communicating project
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scope, schedule and status, and coordinating project deliverables.
Education
2035 - 2035
Establishment Name | Master’s Degree
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2035 - 2035
Establishment Name | Bachelor's Degree
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Skills
& Expertise
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